NinoyCory Cell Phones

By Victor Agustin – Manila Standard

LISTED firm Solid Group is launching today three NinoyCory variants of its “my|phone” cellular phones, a marketing strategy to push not only the homegrown brand but also to boost the candidacy of Benigno Aquino III, son of the late Senator Benigno Aquino Jr. and President Corazon Aquino.

Solid Group tweaked its three dual-SIM cell phones now in the market—Q21 Duo qwerty phone, MS28 Duo mini-slider phone, and B21 Duo music phone—by loading them with Cory Aquino and Ninoy Aquino speeches, trivia, biographies, letters, poems, and even images of paintings of the country’s first female president.

The phones, all in trademark yellow, also contain prayers for the rosary, the Stations of the Cross, various novenas, and religious songs in 162 e-book files.

Though the phones are all made in China, the menu-driven software was designed and patented by an-all Filipino team from Solid Group.

The NinoyCory phones will retail at P2,990 (slider type), P3,990 (music), and P4,990 (qwerty) each, similar to the retail prices of the commercial my|phone models.

“My|phone commits to donate a percentage of the income from the sales of its NinoyCory collector’s edition mobile phones during the campaign period to the Benigno S. Aquino Foundation,” said Solid Group president David Lim.

“The campaign is designed to create innovative mechanisms and systems for the participation of corporate brands and their customers in schemes that contribute to causes and projects that enhance the welfare of the poor and marginalized Filipinos.”

Founded by Elena Lim, David’s mother, Solid Group is the same company that introduced electronics brands into the country like Sony, Samsung and Aiwa.